Our Story

Outdoor Action, built by adventurers for adventurers.

We are a family business born and bred right here in Aotearoa. Our mission is to provide you with nothing but the best outdoor equipment for all of your adventurous antics, so no matter where your feet are itching to take you, Outdoor Action has you sorted.

Our friendly team is an eclectic group of serious outdoor enthusiasts with a passion for gear and a hunger for adventure. Being avid adventurers, explorers and nature lovers themselves, means they’re the best port of call for any outdoor questions weighing on your mind. Whether you’re taking a mellow camping trip with your family or taking on an ambitious alpine adventure, we’ve made sure our gear is up for the task.

But we’re not just a simple retailer. Outdoor Action is a proud partner of Search and Rescue teams, the Department of Conservation and other groups offering educational programmes to even the smallest of Kiwis.


Whats Next!

It might be a hard pill for us outdoor folk to swallow, but technology is changing the world at a whirlwind pace and we’d be fools if we didn’t at least try to keep up. So, with that being said we’re expanding our digital platform offering all the best deals right to your fingertips. 

We are committed to serving our customers as best we can, and kitting out our fellow adventurers the best way we know how. So we’ll be giving you more. More options, more variety, more deals and more accessibility.

Whether it’s hiking the rugged landscapes of Fiordland, scaling the icy terrain on Mt Cook or camping along the sometimes serene, sometimes wild Kiwi coastline, you can rest (or not rest at all) knowing Outdoor Action has you sorted for any situation.